Michael Walton

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Posts Tagged: usp

Dude, Where’s My Unique Selling Proposition?

Dude, Where’s My Unique Selling Proposition?

Why USPs are key to winning new customers, yet so rarely crafted.
  • September 6, 2014
  • Marketing strategy
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“Give me a place to stand plus a unique selling proposition and I will move the whole world.”

-Archimedes

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