Michael Walton

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What’s the Big Idea?

What’s the Big Idea?

Sure, good tactics are important. But so many marketing efforts fall short because they overlook the nucleus of all great campaigns.
  • January 27, 2020
  • Branding
  • 0 Comments
  • Permalink
Don’t Look at Facebook, Look at the Face in the Mirror

Don’t Look at Facebook, Look at the Face in the Mirror

Recent abuses have demonized social media. But should Facebook and company really shoulder all the blame? Or could the real culprit be staring back at us in the mirror?
  • December 2, 2017
  • Marketing philosophy
  • 0 Comments
  • Permalink
Possibilities: Virtually Unlimited

Possibilities: Virtually Unlimited

Virtual reality may be the most innovative way yet to let people strap in and bliss out on your brand.
  • December 22, 2016
  • Marketing philosophy
  • 0 Comments
  • Permalink
Ready, Aim, Misfire

Ready, Aim, Misfire

Can sticking a daisy down the barrel of one of the world's most infamous icons really transform a brand? You decide.
  • January 12, 2015
  • Branding
  • Permalink
From Here to Anonymity:  The Vicious Cycle of Commoditization

From Here to Anonymity: The Vicious Cycle of Commoditization

Smart marketing can keep you from becoming a me-too.
  • November 29, 2014
  • Branding
  • 0 Comments
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I Snap, Therefore I Am:  Solipsism and the Selfie

I Snap, Therefore I Am:  Solipsism and the Selfie

Smile for the camera. Rejoice in our glorious self-love.
  • September 20, 2014
  • Marketing philosophy
  • 0 Comments
  • Permalink
Winning the War of Words

Winning the War of Words

When it comes to marketing today’s complex products and services, less can be more.
  • September 6, 2014
  • Copywriting
  • 0 Comments
  • Permalink
Dude, Where’s My Unique Selling Proposition?

Dude, Where’s My Unique Selling Proposition?

Why USPs are key to winning new customers, yet so rarely crafted.
  • September 6, 2014
  • Marketing strategy
  • 0 Comments
  • Permalink

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  • Marketing philosophy
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Categories
  • Branding
  • Copywriting
  • Creative development
  • Marketing philosophy
  • Marketing strategy
  • News
  • social media
  • Technology
  • Unique selling propositions
Recent Posts
  • What’s the Big Idea?
  • Don’t Look at Facebook, Look at the Face in the Mirror
  • Possibilities: Virtually Unlimited
Quote Unquote

“Give me a place to stand plus a unique selling proposition and I will move the whole world.”

-Archimedes

Copyright 2021 · Michael Walton

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