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What’s the Big Idea?

Sure, good tactics are important. But so many marketing efforts fall short because they overlook the nucleus of all great campaigns.

January 27, 2020
Branding
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Don’t Look at Facebook, Look at the Face in the Mirror

Recent abuses have demonized social media. But should Facebook and company really shoulder all the blame? Or could the real culprit be staring back at us in the mirror?

Possibilities: Virtually Unlimited

Virtual reality may be the most innovative way yet to let people strap in and bliss out on your brand.

Ready, Aim, Misfire

Can sticking a daisy down the barrel of one of the world's most infamous icons really transform a brand? You decide.

January 12, 2015
Branding
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From Here to Anonymity: The Vicious Cycle of Commoditization

Smart marketing can keep you from becoming a me-too.

November 29, 2014
Branding
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I Snap, Therefore I Am: Solipsism and the Selfie

Smile for the camera. Rejoice in our glorious self-love.

Winning the War of Words

When it comes to marketing today’s complex products and services, less can be more.

September 6, 2014
Copywriting
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Dude, Where’s My Unique Selling Proposition?

Why USPs are key to winning new customers, yet so rarely crafted.